Mood board companies

I though of as many companies that would and could be related to rock and nerd culture. For example, magic the gathering is a card game and is considered nerdy. Same with pokemon & adventure time. More gaming products by Blizzard entertainment, steelseries & Sony.

Mood board

The reason why those certain bands are on there is because they are all roughly of the same genre and attract the same audience and of course a sterotypical person that listens to this sort of music would like horror films, books and dark games like Diablo 3. Since the target audience is a bit of a socialiser but also likes to stay home sometimes, social networking allows them to keep in touch while they're at home playing games or watching TV programs like the walking dead. Maybe the audience would be moderately interested in piercings and stretchers but i personally dont like it but going from the sterotype then it might be different.

Information on Kerrang!'s publisher: Bauer Media Group

Kerrang!

The company that publish Kerrang! is called Bauer Media Group. They also published Q magazine.

Their target varies audience because of the types of magazine they produce although it would based around a younger audience because how Kerrang's audience is young people.

Box Television

Bauer Media Group has a 50% stake in the British television company Box Television, the other half owned by Channel 4. Box Television acts as the content subsidiary that produces several popular music television channels, which include:

• 4Music
• The Box
• Heat
• Kerrang!
• Kiss
• Magic
• Smash Hits

Offices

Bauer has offices located all over the world, they are located in the following countries:

• Germany
• USA
• Spain
• France
• Austria
• Poland
• Portugal
• Romania
• Hungary
• Czech Republic
• Mexico
• China
• Russia
• Slovakia
• United Kingdom
• Nigeria
• Australia

NME

NME's publisher is Robert tame
The New Musical Express, popularly known by the acronym NME, created by Theodore Smythson, is a UK weekly pop/rock music journalism publication, published since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s and 90s, changing from newsprint in 1998. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became the best-selling British music newspaper.

Overview of magazine industry

There are more than 8000 titles published in britain which can be categorised as follows:

Consumer (general & specialist) sold in newsagents and available online
Business/trade/professional/ B2B - for people at work.
Customer magazines that organisations to give their customers as a form of marketing
Staff magazines to inform staff about their company
Newspaper supplements- come free as part of daily or sunday paper
Part work- a set number of issues build up into an 'encyclopaedia' on specific topics
Academic journals- for university-level discussion of all sorts of arcane topics

Consumer magazine make up the bulk of the titles for sale newagents.

They may be general titles that aim to entertain and inform (such as Loaded, Elle, Radio Times)

Or consumer magazine publishers (By 2008) sales revenue in newsagents)

Bauer publishing 25%

IPC media 20%

BBC 7.8%

National magazine company 7.3%

Update: Immediate media bought out BBC magazines in october 2011

Today in the UK:

There are over 3200 different consumer (in 1980 there were only 1383)
1.4 billions magazines are sold each year (it was 2.1 billion in 19070 and 1.2 billion in 1992)
85% of the population reads a magazine
Advertisers spent £2 billion on magazine annually
An average of 500 new magazines have been launched every year in the past decade
Only 3 in 10 titles survive for more than 4 years.

Top 5 women's monthly magazines 2013

Glamour

Cosmopolitan

Yours

Woman & Home

Good housekeeping


Top 5 childeren's & teen magazines 2013

Moshi Monsters magazine

Fun to learn - Peppa pig

Fun to learn - Friends

CBeebies art

Top of the pops


Top 4 men's lifestyle magazines

Men's health

Nuts

FHM

GQ

Kerrang! media kit

Kerrang! have their own radio station, TV channel and advertise and host events and awards.

 

Circulation

37,603 (Jan-Jun '13)

Readership

345,000 (July-Dec '12)

Website

kerrang.com

Magazine Address

Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG

The Kerrang! reader.

Gender Ratio

45.3% Female  54.7% Male

ABC1 profile

51%

% of ABC1 Profile

Age Range

15-24	25-34	35-44	45-54	55-64	65+
56.1%	21.5%	13.4%	7.1%	1.8%	0.1%

Kerrang main article cover (2)

Kerrang main article cover, a photo by Sylkin on Flickr.

Final fantasy XIII-2 main article (1)

Final fantasy XIII-2 main article, a photo by Sylkin on Flickr.

kerrang magazine contents page (analysis 2)

kerrang magazine contents page, a photo by Sylkin on Flickr.

tsundere magazine contents page analysis

tsundere_magazine___shana_issue___contents_page_, a photo by Sylkin on Flickr.

Hatsune Miku magazine cover analysis

Hatsune Miku magazine cover, a photo by Sylkin on Flickr.

Biffy Clyro magazine cover analysis

Biffy Clyro magazine cover, a photo by Sylkin on Flickr.

EDGE front cover analysis

EDGE_cover_March2013, a photo by Sylkin on Flickr.

College magazine contents page

College magazine front cover

Questionnaire analysis

Questionnaire analysis

From looking at my survey, I can see that 40% of the people that answered were male and 60% female. When I asked if they read the college magazine, 95% said no- This means that the magazine doesn’t reach its target audience. I asked them what time they would want their magazine e.g. weekly, monthly, per term. 55% said monthly. The results from asking the price was that 55% said they would pay nothing although 90% said that they would pay for discounts and freebees. The subjects they wanted to see in the magazine were: Technology, Fashion, Food, Jobs and music. And the highest voted colours were blue, red and yellow and what they wanted to see on the front cover is people/students (45% voted). 65% would want to see an online version. Finally 20% would contribute to help the magazine.

Questionnaire

1.       Are you female or male?

 

Female                  Male

 

2.       Have you ever read the college magazine?

 

Yes                        No

 

3.       How often would you want the college the magazine if you were forced to have it?

 

Weekly                  Monthly                Half-term                 Term

 

4.       Would you be prepared to pay for the college magazine?

 

Yes                          No

If yes, how much?

 

50P                        £1                      £1.25                   £1.50

 

5.       Would you like freebies, discounts and special offers with the magazine?

 

Yes                       No

 

6.       What features would you like to see in the magazine?

 

Music                  Technology                   Games                   College life

FAQ                     Fashion                          Art                          Job support

Politics                Environmental issues

 

7.       What colours would attract you to the college magazine?

 

………………………………………………………………………………………………………………………………………………

 

8.       What would you like to see on the front cover of the college magazine?

 

People/students                 Technology                  Nature               Student work

 

9.       Would an online version of the magazine encourage you to read it?

 

Yes                       No

10.   Would you be interested in contributing to the college magazine?

Yes                 No

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